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Leader in Media Planning and Post-Buy Analytics

Created in 2003, Carthage offers Business Intelligence, Decision Making Software Solutions and Data Analytics. By integrating marketing data (from Currency Audience Data with IAM (NetRatings) and NRS (ONE, ONE Global,…), Media Market surveys (TGI), and Ad Hoc surveys and panels) as well as media kits, Carthage grants an operational data use thanks to its media planning, media buying and optimization tools. Our market-leading solutions are available for Media Agencies as well as Publishers which can take efficient decisions in terms of media buying and media selling.

Designed for media planners, agency trading teams, and publisher marketing teams, Medialand Print helps you to build your targeted analysis and media planning.

 

User-friendly and intuitive, this tool can be used any every marketer and data specialist.

Thanks to connections to MAP, you are able to generate both simple and in-depth analyses to answer your specific needs.

 

MAP standardizes your daily campaign management to make media planning efficient and easy.

 

campaigns per year

clients

satisfied users

Our products

Leader of print media planning

Leader of print media planning

Medialand Print

All your ad monitoring analyses in one tool.

All your ad monitoring analyses in one tool.

Medialand Ad Monitor

Easy campaign management

Easy campaign management

MAP

Why Carthage?

Comparative performance

Compare each publication’s performance and users segments in just a few clicks.

 

Cross-media

Review campaign results for TV, radio, print, digital, OOH,…

Simple

Easy-to-use, our tools enable your team to analyze, forecast and launch advertising campaigns in just a few clicks.

 

Customized results

Choose your criteria and display your results by brand, media, …

Optimization

Enhance all your channels depending on their performance.

 

Insertions

Display calendars customized to your specific needs.

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